SKMEI 9371 gentleman chronograph campaign poster in silver and gold

OEM / ODM ROUTES

Three ways to build your watch line with one factory.

Customize existing styles, build from your own design, or test a market with ready platforms 鈥?all under ISO9001:2015 and BSCI audited production, from 50-500 pcs per model.

CHOOSE YOUR ROUTE

One factory platform. Multiple ways to build your line.

Our process starts where you are: an existing style, an original idea, or a market test.

Watchmaker fitting a printed dial into an open watch case

Customize an existing style

Start with a proven platform, then adapt the details that matter to your brand and market.

Start an inquiry for this route

Watch design sketch beside a CAD tablet and a finished steel watch

Bring your own design

Share your drawings, references or product brief. Our factory team helps make it production-ready.

Start an inquiry for this route

Sample kit box with six wristwatches in different colours

Test the market first

Mix current models and colours, validate demand, then scale the line with flexible customization.

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HOW IT WORKS

From first browse to the next reorder.

A clear path for buyers who want speed, flexibility, and a partner that can scale with the line.

Browse

Explore product platforms by category, style, and market use.

Select

Choose the models and assortment that fit your line.

Customize

Shape branding, colours, straps, packaging, and mix.

Sample

Review the details before moving into production.

Launch

Produce, inspect, pack, and ship to your market.

Reorder

Refresh, replenish, and extend the collection.

HOW WE WORK WITH BUYERS

Commitments you can put in a purchase order.

Our internal operating rules, written as buyer-facing service terms: tested units, calibrated movements, fixed response windows and remote audit support.

100%: Machine waterproof test; on every unit
36 h: Time-keeping calibration; per watch
24 h / 48 h: Response and resolution; service window
Online: Factory audits and quality checks; for remote buyers

01
20 years of watchmaking
Continuous production experience since 2004, from assembly subcontractor to integrated manufacturer.
02
Verified capacity
15,000 m2 self-built plant, automated assembly lines, 300+ staff and 1M+ watches monthly output.
03
Export experience
Shipments to the Americas, Europe, Southeast Asia and the Middle East for brands and online retailers.
04
Flexible customization
Materials, colours, straps, packaging and full product-line development for brands and wholesalers.

05
Design and R&D support
In-house teams cover concept to mass production, turning buyer ideas into market-ready models.
06
Strict quality control
Water, shock and abrasion resistance testing plus 8-step inspection on every production lot.
07
Reliable delivery
Integrated supply chain from raw material to finished goods keeps workflows and ship dates stable.
08
Professional after-sales
Dedicated team with 24-hour response, 48-hour resolution and remote audit support.

MARKETING SUPPORT

Campaign artwork ships with the model.

Every SKMEI platform is backed by official high-resolution campaign posters for storefronts, ads and social channels. SKMEI-brand distributors receive the artwork set per model; localized versions are available on request within OEM programmes.