SKMEI 9209 automatic dress watch campaign poster in rose gold
COMPANY HISTORY / SINCE 2004

One tree, six growth stages, twenty-two years.

Roots on the assembly line in 2004, canopy in 200+ countries today. Every branch below answers one buyer question: can this factory deliver my order, on spec, on time, with papers?

2004watchmaking experience since
15,000 m2self-built plant since 2022
1M+watches monthly capacity
200+new models every year
36 htime-keeping calibration per unit
100%machine waterproof tested
A COMPANY BUILT IN STAGES

The milestones behind the factory today.

SKMEI’s company story is best read as a sequence of capability upgrades: hands-on assembly, brand foundation, quality standardization, export expansion and a self-built plant.

2004Operating rootsHands-on watch assembly begins the company story.
2010Company establishedResearch, design, production and sales move toward one operating system.
2012+Standardization and scaleQuality systems, export programmes and the C6 plant create a stronger base for repeat orders.
MISSION 路 VISION 路 VALUES

What steers the factory, written as buyer commitments.

MISSION

Customer-centric, creating high-quality watch brands worldwide

Customer needs come first: international-standard quality control across the whole chain, continuous innovation in technology and design, and a quality-to-price boundary pushed on every programme.

For buyers: one accountable partner from concept to container, with QC papers at every step.

VISION

Join hands with SKMEI to create a better future

Working together with global partners and consumers so that everyone can enjoy precise, well-made timekeeping — through products and services built for long-term cooperation.

For buyers: a partnership model, not a transaction model — your market growth is part of the vision.

Quality First

100% machine waterproof testing and 36-hour time-keeping calibration; strict control from raw material to after-sales.

Tested units, not promises.

Innovation as Soul

Continuous R&D investment; 200+ new models launched every year, one new model every two days.

Fresh assortment every season.

Customer Centric

Listen to buyers, respond fast to market changes; 24-hour response and 48-hour resolution service mechanism.

Fixed service windows in writing.
THE COMPANY TREE

Six growth stages from roots to canopy.

Trunk: the stages. Branches: the dated milestones a buyer can verify through certificates, booth records and factory films.

  1. 2004-2008Roots · Initial accumulation
    • Scene illustration of a small watch assembly workshop in the 2000s
      2004

      Assembly line origins

      A small assembly plant absorbs overflow capacity for larger manufacturers — 20+ years of hands-on watchmaking starts here.

    • Scene illustration of an early trade office with a watch display cabinet
      2007

      First registered company

      Shenzhen SKMEI Watch Co., Ltd. is registered; self-produced watches enter the Guangzhou watch market.

  2. 2009-2011Brand foundation
    • Scene illustration of a wholesale watch counter in the Guangzhou watch market
      2009

      First wholesale counter, HK trademark

      The first wholesale store opens in the Guangzhou watch market and SKMEI is registered in Hong Kong — international sales begin.

    • Scene illustration of an integrated design and assembly workspace
      2010

      R&D, design, production, sales in one

      The factory moves to Guangzhou and integrates research, design, manufacturing and export under one management.

  3. 2012-2013Standardization upgrade
    • Scene illustration of a quality system audit on the factory floor
      2012

      ISO9001 + BSCI certified

      Quality management and social compliance audits pass — the compliance base for overseas OEM programmes with global retail brands.

  4. 2014-2019Global expansion
    • Scene illustration of export cartons loading into a shipping container
      2014

      60+ export countries, 200+ trademark filings

      Products reach more than 60 countries while trademark registration starts in 200+ countries, protecting distributors in their own markets.

    • Scene illustration of a third-party verification team touring the assembly hall
      2018

      Alibaba Super Factory verified

      Production capacity and fulfilment verified by Alibaba — a third-party check on scale for online wholesalers.

  5. 2020-2024Scale leap
    • Scene illustration of a design studio wall with watch sketches
      2020

      180 new models per year

      The annual new-model pipeline reaches 180 styles, letting distributors refresh assortments every season.

    • Scene illustration of the new self-built factory building
      2022

      Self-built 15,000 m2 Zhaoqing plant

      The company moves into its own high-tech factory in the Zhaoqing High-tech Zone: capacity, tooling and testing under one roof.

  6. 2025+Canopy · Innovation leadership
    • Scene illustration of a watch brand booth greeting overseas buyers
      2025

      200+ new models, 200+ countries

      The pipeline launches more than 200 models a year while export and trademark coverage spans 200+ countries.

    • Scene illustration of a modern watch showroom island display
      2026

      13-platform OEM/ODM line-up

      The current catalogue publishes 13 quartz, chronograph and mechanical platforms with 4-8 factory colourways each.

RECOGNITION & COMPLIANCE

What third parties have certified and selected.

ISO9001 + BSCI since 2012

Quality management and social compliance audited for over a decade; CE and RoHS product compliance on top.

Alibaba Super Factory (2018)

Third-party verified production capacity and fulfilment for online wholesale programmes.

Global retail brand programmes

OEM cooperation with Wal-Mart, Disney, Universal Studio and UMBRO among long-term programmes.

Export across four macro regions

Active shipments to the Americas, Europe, Southeast Asia and the Middle East with trademark coverage in 200+ countries.

TEAM, CULTURE & CONTINUITY

A stable team behind every delivery window.

Beyond machines and certificates, long-term buyers work with people. Our annual team records show the operating culture behind the export desk, factory floor and quality process.

Long-term cooperationCross-functional teamsTraining culture
SKMEI team group photo at the 2022 annual company event
Team continuityAnnual team record 路 2022
Large SKMEI team group photo at the 2024 annual company event
Organisation at scaleTeam group record 路 2024